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DIGITAL MARKETING AS WE KNOW IT

Social Media At 39

The cliche “new year, new me” thoughts running through my mind and 39 years of life prompted me to write this new article. The funny part of about my time on Earth and the new year new me statement, is that it warrants reflection. You may, like myself, have found yourself questioning your actions for the past year. Perhaps even you’re reflecting on the last decade being that this article was written at the start of 2020. Did I do the right things last year? Did I create the way I should have created? Was I a good person? Why do I feel so much regret? This list of questions

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A Digital Advertising Trend That Must End

One of the trends that has been growing with digital marketing being handled by individuals with limited experience has been the running of digital ads with no follow through. This idea that consumers will magically find their way into your store must change and it begins with properly planning out digital ads strategically. Effective digital advertising end result is a sale, period. Perhaps it is the capitalistic mind frame in which Grow Laredo prides itself on, but the return of investment for our customers should be and always be sales. This notion that advertising digitally serves any other purpose is ludicrous. Granted, we are proponents of building value, customer loyalty,

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Technology Doesn’t Care About Your Business

So its about 7am New Years Eve 2018, and all are still nestled in their cozy beds in my home. The coffee pot is brewing in my kitchen making that loud bubbling noise as it is letting me know it is almost cycled so I can pour my first cup. As I was doing some reading and thinking about where we are at as a business community and what some of my goals were for 2019, I realized that there are still many businesses who haven’t taken control of their online identities. One of my goals this past year was to try and help businesses in my community get online by putting on

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Live Stream Marketing

As a leader in digital marketing in Laredo, Texas, we have seen that live stream has changed the way consumers absorb their content.  While the technology is not new, the addition of this function to Facebook, Youtube, and the popularity of Twitch, have made it a regular practice for content creators around the world.  If  business is looking for a different way to market their products, live streaming can be a way that engages customers and potential buyers in a new way. Why? Because it is based on experience.  What do I mean by experience? It means that consumers are looking for a new way to buy items and don’t

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Why your existence requires digital marketing

Why in 2018 are we still having to convince business owners that they need to have a presence online? I have often wondered if they understand the devastation their business will face should they neglect the warning signs.  Toys R Us, Kmart, RadioShack, and list of household names that dominated last century in business have now become extinct.  Ultimately, fingers can point in any direction or specifically at Amazon or Walmart, but dominance online is the main factor.  With out a contingency plan, these organizations became victims to the shark attack by Jeff Bezos and company.  If you have not given any thought to adding digital to your business plan,

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Search Engine Optimization

Search Engine Optimization is a process in which allows your website performance to rank you on Google, Bing, Yahoo, or any other search engine. While most people can pay for ads, such as Google AdWords to rank them at the top of a page, SEO is way for your website to rank organically with out spending a dime. What is required is your time and the investment of that time into things like making sure website performance is tip top, writing blog post on a consistent basis, and adding links to your page that continue to drive traffic from other platforms to your web pages. Honestly, the process is easy to me but

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Digital Marketing In Laredo, Texas

After doing several market visits the last few weeks, it has become abundantly clear that there are many business owners and staff employed by those business owners, that have no plan in action to take their business from brick and mortar to click and order. Even sadder is that some don’t believe in the power of the internet. While I wish there was some undying energy in me to educate them all, there isn’t the will nor time to do so. There is saying that goes, “you can’t help someone who doesn’t want to be helped.” This applies to the individuals who inspired this post that I have run into

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