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Have you ever heard the marketing myth: “I have social media. I don’t need a website.” The misconception we find with many business owners is that because they have a social media presence, they put off the need to have a website. This mindset can prove costly and Grow Laredo hopes to help change minds so that entrepreneurs will adopt an online presence as soon as possible. Here are 5 reasons why you need a website in 2022.
1. YOU OWN YOUR WEBSITE(need I say more?)
You have ultimate control of your website, its content, brand, and identity. “Terms of Use” don’t apply here as they do on Facebook, IG, Twitter, & TikTok and getting banned or your content removed from your site is in your hands.
2. DO AS THE ALGORITHM TELLS YOU OR ELSE…
More and more content is being silenced and regulated by social media companies. While they may have their reasons, it is a reminder that you are at the mercy of the board of directors. Essentially, can work your ass off to get millions of followers, but one press of the button and your account is gone should the Gods of Social say it is their will. The bottom line, social media platforms are about generating money for shareholders. Go against that, and you’ll find social is really lonely.
3. You don’t own THE DATA
Websites are your best friend when it comes to collecting data. Names, numbers, and emails are like gold in marketing. Yes, there are rules to follow when it comes to data collection, but a website with a CTA that generates a list of potential clients is a sales and marketer’s dream.
Want to collect data on social media? Get ready to open up your wallet.
4. 90% of ALL search begins on Google
Does Google have its set of rules when it comes to websites? Sure, but….SEO is the great equalizer. How so? With a solid SEO strategy, the little guy and a small ad budget can compete with the biggest companies with massive advertising spending power. Here is where organic and relevant content plays a huge role in ranking, website traffic, and lead generation. The best part is that SEO is FREE and when done right can pay off big time.
5. REVENUE
Ecommerce has revolutionized shopping and given everyone who owns a website the ability to sell to consumers direct. The beauty of the digital B2C or B2B is that again, as the website owner, you make the rules. Aside from determining pricing, fees, payment portal, and merchandising parameters, the ability to generate an entirely new source of revenue is limitless. Want to sell something on social media? Get ready to open up your wallet again.
These are just a few reasons why it is important to remember that having a website is just as important as having a presence on social media. One is not more important than the other, however, having a website presents a host of advantages for those who seize its power.
If you or your business have questions about your website, contact Grow Laredo, and let’s explore how you can attract more customers through our expert website development. To my fellow marketers and digital marketers, feel free to add to this list or chime in with your thoughts and opinions. Thank you for your feedback!