The cliche “new year, new me” thoughts running through my mind and 39 years of life prompted me to write this new article. The funny part of about my time on Earth and the new year new me statement, is that it warrants reflection. You may, like myself, have found yourself questioning your actions for the past year. Perhaps even you’re reflecting on the last decade being that this article was written at the start of 2020. Did I do the right things last year? Did I create the way I should have created? Was I a good person? Why do I feel so much regret? This list of questions

One of the trends that has been growing with digital marketing being handled by individuals with limited experience has been the running of digital ads with no follow through. This idea that consumers will magically find their way into your store must change and it begins with properly planning out digital ads strategically. Effective digital advertising end result is a sale, period. Perhaps it is the capitalistic mind frame in which Grow Laredo prides itself on, but the return of investment for our customers should be and always be sales. This notion that advertising digitally serves any other purpose is ludicrous. Granted, we are proponents of building value, customer loyalty,